are growing extraordinarily wealthy and they're starting to recognize the power that that wealth carries, and so, in building wealth, they can also develop influence." The commercial potential that Jordan first exhibited changed the sporting market, and twelve years after Jordan's first contract in 1984, Nike signed Tiger Woods in a deal reported by Forbes to be worth $40 million over five years -- the same price attributed to Serena Williams' deal in 2003, according to The New York Times. Fellow tennis star Naomi Osaka signed with Nike in 2019, earning more than $10 million a year in a deal running to 2025, according to Forbes, and Osaka and Williams have become team owners in the National Women's Soccer League, with the North Carolina Courage and a yet unnamed team based in Los Angeles, respectively. LeBron James has used his platform as a sports superstar to help fight for social justice. LeBron James -- who has been open with his hopes to buy into an NBA franchise after his playing career -- recently helped WNBA star Renee Montgomery with her group's bid to purchase the Atlanta Dream after players united against former US senator and then-team co-owner Kelly Loeffler following her criticism of the Black Lives Matter movement. Boyd sees it all as progression. "This is something that's on the players' radar now that when their playing days are over, ownership is a possibility," he says. "Not everybody's in a position to do that and maybe not to the same extent. "LeBron and Michael stand out because they're exceptions, but the fact ownership is on someone's mind tells us that things have changed. My generation, guys were talking about opening up barbershops and car washes, maybe nightclubs, and that was applauded, that was like, 'Oh, cool.' That's what was considered possible. "These things that Michael ended up doing, nobody could conceive of that. But then Michael did it, other players did what they did as well and, before you know it, this is possibl
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